Overview:

This brand had limited online visibility and relied heavily on static graphics and lifestyle imagery that struggled to generate purchases through Meta Ads. The brand also had very little founder-led content, making it difficult to build trust and stand out in a competitive skincare market.

Our strategy:

We shifted the creative strategy towards authentic founder content, encouraging the founder to film simple product demonstrations and educational videos using her phone. Rather than investing in highly produced content, we focused on creating genuine videos that showcased the products naturally while building trust and credibility. We also supported this with Instagram growth campaigns to strengthen the brand's social proof alongside its sales campaigns.

Results:

Within just two weeks, purchases increased by almost 2,000% while ad spend increased by only 14%, demonstrating the impact of stronger creative strategy rather than simply increasing budget.

Challenge:

The brand sold premium ergonomic chairs with an average order value of around AUD $2,000, meaning purchase volume was naturally lower than a typical ecommerce business. The challenge was to maximise revenue and ROAS while working within a modest monthly Meta Ads budget.

Strategy:

Launched a Meta catalogue sales campaign to showcase the brand's wide product range. Tested a mix of UGC, lifestyle imagery, and benefit-led creatives. Developed messaging tailored to different customer personas, including professionals working from home, students, artists, and creatives. Highlighted industry awards and product recognition to build credibility and trust.

Results:

Using a similar level of ad spend, we achieved:
+28% increase in revenue (Year on Year)
+24% increase in ROAS (Year on Year)
Improved campaign performance through ongoing creative testing and audience-focused messaging.

Challenge:

The brand offered a large catalogue of homewares, furniture, and original artworks, with artwork being its primary revenue driver. The opportunity was to improve campaign efficiency while better showcasing its extensive product catalogue and increasing online sales.

Strategy:

Repurposed the brand's highest-performing organic content into Meta Ads. Developed new creative concepts featuring founder education, artist stories, behind-the-scenes content, lifestyle imagery, and showroom videos. Introduced a top-of-funnel catalogue sales campaign to dynamically showcase a broader range of artworks to new audiences. Expanded the creative mix to appeal to different customer interests while supporting ongoing creative testing.

Results:

Using a similar level of investment, we achieved:
+119% ROAS (Year on Year)
47% lower cost per purchase (Year on Year)
Improved creative performance through a more diversified content strategy and full-funnel campaign structure.