by Trish Narvato
Meta Ads Has Changed. Has Your Strategy?
Running Meta ads isn't what it was a few years ago.
Today it's AI, broad targeting, creative diversification, Advantage+ campaigns, new attribution models, new features, and constant platform updates. It feels like every few months there's a new “best practice.”
If you're trying to keep up while also running your business, it's exhausting.
You shouldn't have to spend your evenings reading Meta updates or wondering whether your campaigns are using the latest strategy.
That's my job.
Hi, I'm Trish
I'm a Meta Ads Strategist based in Manila, Philippines, and I've spent the last six years helping Australian businesses grow through Meta advertising, creative strategy, and customer acquisition. Along the way, I've managed more than $10M in Meta ad spend, working with founders and marketing teams across beauty, fashion, health & wellness, homewares, lifestyle, automotive, fitness, and professional services.
Working across so many Australian brands has taught me that while every business is different, the fundamentals of sustainable growth remain the same: understanding your customers, building stronger creatives, and making decisions backed by data rather than assumptions.
Meta evolves quickly, and keeping up with every platform update has become a full-time job in itself. My role is to stay ahead of those changes and turn them into practical strategies that help businesses grow without the guesswork.
Experience you can build a strategy on
$10M+
Meta Ad Spend Managed
50+
Brands Supported
6+ Years
of Paid Social Experience
Trusted across leading ecommerce categories
How We Work Together
A simple, strategy-first approach designed around your business, not a one-size-fits-all process.
Discovery & Business Audit
Every partnership starts with understanding your business. I'll review your Meta ad account, website, creatives, social channels and, where possible, your Shopify data to identify your biggest growth opportunities before making any recommendations.
Strategy & Action Plan
You'll receive a personalised action plan outlining what I'd improve, what's already working, and where I believe the biggest growth opportunities are. Whether it's creative strategy, campaign structure, messaging or customer acquisition, everything is backed by experience from managing multiple Australian e-commerce brands. No one-size-fits-all strategies. Just practical recommendations tailored to your business that you can actually implement.
Grow Together
If you find value in the strategy and decide you'd like ongoing support, we can continue working together. I'll help execute the strategy, manage your Meta campaigns, test new creative ideas and continuously optimise performance. No lock-in contracts. No pressure. The audit is valuable whether we work together or not.
Let's make Meta work for your business
Book a free discovery call and we'll talk through where your account is now and the strategy that could take it further.
Let's talk about your account
Tell me a little about your brand and where you'd like to take it. Fill this out with as much detail as you can and I'll be in touch soon.